How we do Product Strategy
When it comes to navigating from your organization’s initial concept to finalized product delivery, we’re experts. By creating products driven by user outcomes, instead of features, we can empower your users to take actions that meet and exceed your organizational goals.
Identify & StrategizeThe first step to any successful product strategy is to discover the root of your organization’s issue and identify solutions that scale past the projected life of the product. Our team can help you build a flexible roadmap that blend business goals with customer goals and allows your project to quickly pivot.
Define SuccessEstablish success criteria that enable users to take actions that freely align with organizational objectives and choose the best medium for your organization’s project, from mobile first to native applications. Success criteria are critical to achieving the objectives of your project. We establish success criteria that measure the value your customer and business are going to receive, focuses on the product and its specific features, and assesses change in your customers' actions and behavior.
Establish Design PillarsWhen crafting your User Experience (UX), it’s essential to establish core elements of the product and build them to support the product’s fundamental objective. By creating intuitive interfaces absent of feature bloat, we can enable your target audience intuitively discover, use, and explore your products.
ExecuteCreating a worthwhile product can be a lengthy process, but our team can help you cross the resource consuming chasm between strategy and execution. By prioritizing the riskiest product assumptions to build, evaluate, and iterate quickly we can strengthen solutions to ultimately deliver the best version of the final product quickly and efficiently.
User ResearchResearch is paramount for creating products that enhance users day-to-day tasks. Our team learns everything we can about the users by asking questions, identifying and proving or disproving our assumptions, finding commonalities across users, and recognizing their needs, goals, and mental models. Activities include - Ethnographic study, Stakeholder interviews/workshops, Sector and competitor analysis, Journey mapping, Usability testing, Heuristic analysis.
DesignUsers today expect software experiences to be engaging and accessible, which is why people are at the heart of our design. Whether we’re creating User Interfaces from scratch, or redesigning existing products, our team of UX designers are fluent in translating a client’s needs into an easy, intuitive user experience.
ContentOur clients work hard to create a professional public-facing image for their organization, so we work hard to emulate that experience in our products. Our content strategies guide users to take natural behaviors that align with our client’s end goals using established best practices, accessible plain language, and highly measured interaction.
DevelopmentNo two software builds are the same, which is why our development processes are based on flexible microservices-based architecture. As true Agile evangelists, our developers are adaptable; quick to pivot, yet experienced enough to build secure, stable platforms that scale past the projected life of the product. We are proponents of open source and resist vendor lock-in.